SEO Best Practices | Transalpine Internet Sevices

Transalpine has a department specialised in the highly technical field of website content optimization. We explain here how Content Engineering can improve the search engine performance of your website.

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SEO Best Practices

Here is a list of factors which increase ranking in SERPs:

  • Keywords: very important in the title tag. The first words of the title are weighted more than later words, and keyword stuffing is dissuaded. Keywords in the body of the page will back up the title keywords. Do not forget that the algorithms take semantic analysis into account, so the body text should be discussing the main themes, not just listing keywords.
  • Anchor texts: the text that appears as the link which people click is very important. This is true for both outgoing links and incoming. Make good use of this, and avoid low-value anchor texts like 'Read more' and 'Click here'. Anchor texts should best be thematically related to the title keywords. SEO practitioners place great importance on encouraging incoming backlinks containing keyword rich anchor texts.
  • Global Site Link Authority: a metric assessing the overall site link popularity and relevance within its online community. Use a tool like http://www.seomoz.org/linkscape/ to measure the page links and authority to a site's homepage. However, just increasing the raw number of incoming links is not as beneficial as ensuring a high proportion of these come from sites which themselves have good standing in terms of authority and global link popularity.
  • The right domain name. This is an important indicator for search engines, and a powerful marketing item for human customers (to remember and pass on). The fact that some brands (Google, Bing, Yahoo!) have been successful is more despite their strange name than because of it. A solid, reputable company should have a unique name that will not find ambiguity in search results. The TLD (top level domain) .com does not provide extra help for a strongly localised business. Google will give preference to activities which it associates with local clientele (such as mainstreet shops) and to domains with localised ccTLDs (country code top level domain). Geolocation is important and the domain name reflects this.
  • Do's

    • Good structures are shallow
    • Design the site so that it is as shallow as possible without ceding too much utility. Ensure the linking structure in both directions is clear and logical and theme specific throughout.

    • site:domain check
    • Run a series of test searches on all the search engines, prefixing the query with a specific domain restrictor. e.g. to test the number of pages of ScienceLibrary.info indexed, enter site:www.sciencelibrary.info into the query field. Compare this to the actual number to identify whether there are any unintentional deadends created by the meta tag robots' 'nofollow' and 'noindex'.

    • Keyword checklist
    • As the site develops regularly check the distribution of keywords against the list created in brainstorming. Make sure that a single page is strategically focused on only one keyword, and that two pages do not target the same keyword.

    • Unique content
    • Check for duplicate content. If the same content, or very similar, must appear, make sure only one is index allowed. Check by searching for full strings within double quotes.

    • Canonical redirects
    • Non www prefixed URLs should be 301 redirected to the www. version, or vice-versa.

    • Descriptive URLs
    • Short, concise and easily understood navigation through keyword rich URLs, rather than dynamically generated IDs, etc.

    • Title tag check
    • Make sure all pages have a unique title which describes in real words the unique content of the page. The closer to the start of the title tag the keywords appear the better for ranking benefit. Titles should not be more than 70 characters long.

    • Content balance
    • Make sure important pages have enough content, and make use of header tags (h1, h2, etc.). Don't put main content too deep down in the hierarchy.

    Don'ts

    • Dynamic URLs
    • Do not use use session IDs or other coded information in the URL. This is a typical problem caused by template CMS's. The URL is an important guide for navigation for both the human user and the search engine spider. It should be short, and contain no more than two or three keywords in order of hierarchical importance.

    • Non-HTML links
    • Do not use links generated in such a way that it does not appear in the HTML source code of the page. If a link is generated by JavaScript, Flash, or some other means, it will be invisible to search engines.

    • Screened content
    • Do not prevent spiders from crawling over your content. A form that needs submission (such as a user log-in), to allow content to be viewed, is effectively hiding that content from the search engines. Consider this while deciding on the site's information architecture.

    • 302 redirects
    • Do not use 302 redirects, which pass no link juice. Use 301 (permanent) redirects to ensure the value of the linked content is transferred to the new URL. Again, this is a disadvantage of templates which have such things hard-wired into them, and do not allow users to change them to SEO-friendly options.

    • Keyword stuffing
    • The practice of pushing keywords in at every opportunity more usually than not weakens the overall structure of the site. Search engines are looking for semantic associations between text and titles and links. Too many keywords on a page confuse both humans and spiders.

    • Poor quality external linking
    • Do not link to any site that is not useful to your visitors. Link only to quality, relevant sites. In link-building, quality outranks quantity by several orders of magnitude.

    • Duplicate content
    • Do not cannibalize your own link juice by confusing search engines and users regarding which document is the authentic original. Make sure all content is unique and you own the copyright or have permission to use it. If the same content must appear in two places, make sure the 'no follow' and 'no index' options on the 'borrower' are in place.

    This information is imported from our site www.sciencelibrary.info. For further information, please visit the site, or contact us.

ScienceLibrary.info

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